Work / Brand Identity / Dodoner
A restaurant, from its name up.
Selda Oncel came back to me for her second restaurant, and the first thing it needed was a name. Dodoner is that name, and Dodo is its short form: easier to say anywhere in the world, and the name of its icon, so both are used, with Dodoner the official one. Everything after it was built outward from the word: the mark, the packaging, the signage on the street, the menus inside and a responsive 3D website.
The mark
Cut by hand, not drawn by rule.
The badge is rough edged and irregular, closer to something pressed into paper than something set on a grid. It had to hold at three very different sizes: a stamp on a takeaway wrapper, a sign above a door, and a logo in motion.
Brand sheet
Dodoner, at a glance.
Logo
Colour
- Dodoner red#C62026
- Ink#1E1A1A
Colours sampled from the logo, not the published values.
Type
Dodoner
Lilita One Headlines
Döner, wraps and plates
Barlow Menus and text
Two readings
One badge, two lockups.
A horizontal lockup for fascias and screens, a stacked one for wrappers, cups and stamps. Both run positive on light and reversed on the brand red, so the mark never needs a box drawn around it.
wide for fascias, stacked for cups
The founder
She asked me to name it.
Selda Oncel credits me with creating the business name itself, then developing the identity, the packaging, the signage and the website, with the result matching what she had pictured. (Recounted from her testimonial, not quoted.)
The website
A responsive site, in 3D.
The identity carried through to a responsive site built around 3D product imagery, with the same badge, red and rough edge holding it together.
What was delivered
Thirteen pieces, one name.
Naming · Logo · Brand identity · Packaging · Signage · Outdoor graphics · Flyers · Food menus · Digital menu screens · Social templates · AI imagery · Animated logo · Responsive 3D website
