Work / Brand Identity / Pasta Veneta
A supermarket pasta, dressed like a brand.
Pasta Veneta is the pasta brand of BİM, Türkiye's largest discount retailer. I designed its logo and the packaging for the range.
The mark
Handwriting, wheat and a red ribbon.
The name is written as one flowing line in deep green. An ear of wheat lies over its last letters, and a red ribbon carries the word Nuovo above the first.
It is drawn to look like a signature, the kind a pasta maker would put their own name to.
Brand sheet
Pasta Veneta, at a glance.
Logo
Colour
- Veneta green#01520B
- Ribbon red#D10903
- Wheat#E19B36
Colours sampled from the logo, not the published values.
Type
Aa
Pasta Veneta
Pacifico The name
Aa
Spaghetti, 500 g
Barlow Pack details
The range
One green, every shape.
Every pack is the same deep green with a clear window, so the pasta itself tells one shape from the next. The logo sits in the same place on each.
